Courses from

Here is a listing of just some of the many education courses you may choose to pursue. Please note these are listed for your convenience only and PHAB is not in any way recommending any one of these courses or educators.

Name of Course
Communicate With Confidence
Name of Trainer
Fantastic Hairdresser
City and Date
Chiswick, London / 8th July 2014
PHAB criteria it covers
confidence, consultation training, increasing spend, closing sales
Brief Description
Course Objectives:

Whether it’s the confidence to WOW your clients, the

ability to motivate them to try new things or simply

the positive communication needed to create a

harmonious team environment - fantastic

Communication is critical to success. This course will

help the individual to understand the importance of

perception - that it is peoples’ perception of you that

is the key, as well as learning how to build rapport

With people in order to influence them positively.

Finally, we look at how to increase

your confidence to enable you to

carry out the skills you have learnt
Contact
Name of Course
Front of House
Name of Trainer
Fantastic Hairdresser
City and Date
Chiswick, London / 1st April 2014
PHAB criteria it covers
Experience, confidence, up-selling, closing sales, increasing spend, customer care
Brief Description
With Fiona Connolly

This day is not only a perfect blend of what customer service is all about but also how it is

possible to generate more income from a ‘front of house’ role.

Course Objectives:

An eye opening, invaluable day - created for the person responsible for your clients ‘front of house’

experience. In addition to fantastic client relation techniques, there will be a focus on the huge

impact your reception/front of house can have on the overall sales of the salon.
Contact
Name of Course
Not Just a Junior
Name of Trainer
Fantastic Hairdresser
City and Date
Chiswick, London / 31st March 2014
PHAB criteria it covers
Confidence/ customer care/ organisation skills/ up-selling
Brief Description
With Fiona Connolly

Fiona makes it her mission to send your team back to you, highly motivated and Understanding what their job really is.

Course Objectives:

For the younger members of your team - a fun day, superb as an introduction into what it takes to be a fantastic hairdresser! Helping them to truly understand the important part assistants play in the success of the salon which will increase their self esteem and inspire them to work hard to reach for their future goals
Contact
Name of Course
Build your Column
Name of Trainer
Fantastic Hairdresser
City and Date
Chiswick, London / 6th May 2014
PHAB criteria it covers
Experience, confidence, consultation training, increasing spend, customer care, understanding key pe
Brief Description
With Alan Austin-Smith

After Alan launched this course 2 years ago, Build Your Column has been a runaway success! This is one you really cannot miss!

Course Objectives:

Once upon a time, it was relatively easy to build a column. Of course this has now changed and each

individual stylist has to work much harder to keep clients as well as get new ones. Build Your Column is designed to firstly make people aware that it is their responsibility as much as the salons’ to gain and keep clients and secondly to look at the skills, tips and techniques that will help to achieve both of those objectives
Contact
Name of Course
New Manager
Name of Trainer
Fantastic Hairdresser
City and Date
Chiswick, London / 10th & 11th March 2014
PHAB criteria it covers
inspiring teams to achieve goals and targets/ increasing spend/ customer care/reviewing performance
Brief Description
Created and delivered by Fiona Connolly, (twice

winner of ‘Manager of the Year’ award) Fiona pulls

from her own experiences and delivers tried and

tested advice to inspire and enthuse!

Course Objectives:

Perfect for anyone relatively new to management,

assistant managers or those who have potential for

salon management in the future. Simple tried and

tested ways to understand the basic principles of

leadership, self management and skilled

communication.
Contact
Name of Course
Is It Working? Business Morning with Alan
Name of Trainer
Fantastic Hairdresser
City and Date
Chiswick, London / 17th March 2014
PHAB criteria it covers
increasing spend/ customer care/ understanding key performance indicators/measures and how to use th
Brief Description
With Alan Austin-Smith

If you want change - change something!

Nobody can dispute that the environment we are

all running a business in is changing dramatically all the time. If you are not changing the

way you do business in this climate then it is easy to get left behind very rapidly.

Course Objectives:

We look at the way we are communicating with our team to motivate them We look at the way we are structuring and measuring our business for

profit We look at the way we are marketing our business We look at how we retain customer loyalty and ask the critical
Contact
Name of Course
Effective Team Meetings & 1-2-1's
Name of Trainer
Fantastic Hairdresser
City and Date
Chiswick, London / 19th May 2014
PHAB criteria it covers
inspiring teams to achieve goals and targets/ reviewing performance/ managing time/effective delegat
Brief Description
For the team leaders, managers, assistant/new managers and salon owners – The

communication procedure is so critical to the success of a team but it needs to be

consistent whilst being creative enough to keep it interesting and motivating.

Course Objectives:

The objectives for the day are to equip delegates with the skills and understandings needed

to go back to the salon and implement a consistent yet motivating communication

structure.

· What makes an effective team?

· Your salon communication structure

· The difference between a staff meeting and a team meeting

· Focused one to one's

· Creative one to one’s
Contact
Name of Course
Revolutionary Strategies
Name of Trainer
Fantastic Hairdresser
City and Date
Chiswick, London / 3rd March 2014
PHAB criteria it covers
understanding key performance indicators/measures and how to use them/ performance/managing time
Brief Description
With Alan Austin-Smith

An introduction to the principles of The Fantastic Salon and the 5 Pillars of a Fantastic Business.

Course Objectives:

you will learn how to analyse your business in order to understand where you are starting from.You need to know 2 things to plan a journey - a strategy. The first is ‘where you are starting

from’ and the second is ‘where you are going’ - what you want to achieve. We will look at how to

establish meaningful business goals that will achieve the success you require and how to create a workable business plan that will get you from where you are now to where you want to be in the future
Contact
Name of Course
Focus on Profit
Name of Trainer
Fantastic Hairdresser
City and Date
Chiswick, London / 12th May 2014
PHAB criteria it covers
increasing spend/ reviewing performance
Brief Description
With Alan Austin-Smith

You will learn how to set profit targets for the salon, enabling you to focus team members

effectively, as well as making sure that you keep good financial controls over your business.

Course Objectives:

You

will leave the seminar understanding how to use the ‘Fantastic Salon Targeting Tool’ which will

allow you to set targets for the salon as well as for individual stylists, set correct prices and make

informed growth decisions as well as maintaining a focus on profit throughout the year.
Contact
Name of Course
Committed Team
Name of Trainer
Fantastic Hairdresser
City and Date
Chiswick, London / 7th July 2014
PHAB criteria it covers
reviewing performance/ performance indicators/measures and how to use them/ inspiring teams
Brief Description
With Alan Austin-Smith

You will learn how to build a balanced and committed team as well as how to develop an

effective team communication structure. We will also establish a procedure to create a team goal,

linked to the overall salon goals, which all team members will be involved in developing,

ensuring a level of commitment from the whole team to the company’s goals.
Contact
Name of Course
Raving Fans
Name of Trainer
Fantastic Hairdresser
City and Date
Chiswick, London / 8th September 2014
PHAB criteria it covers
customer care/ customer recommendations/ increasing frequency of client visits/ re-booking skills
Brief Description
With Alan Austin-Smith

We don't need more clients - we desperately need more fans!! WE need to WOW and delight

people - customer service is dead!! Most importantly of all we need those 'fans' to be 'raving

fans' - people who are raving about you to other people. This needs a passionate and creative

approach to your business alongside great systems that ensure consistency. Passionate creativity

that delights and WOWs people is critical but it's only half the story - it needs to be consistent to

create the levels of trust needed for your fans to recommend you - to 'rave' about you.
Contact
Name of Course
Unique Marketing
Name of Trainer
Fantastic Hairdresser
City and Date
Chiswick, London / 10th November 2014
PHAB criteria it covers
customer recommendations/ introduction of new services/ increasing frequency of client visits
Brief Description
With Alan Austin-Smith

You will learn about how marketing actually works and the importance of creativity in today’s

competitive market. The keys to understanding what your marketing objectives are, who your

target market is, and how to develop a unique message based on your needs and your market

will be a major part of this day. You will also learn about the ‘5 key marketing mediums’ and how

to use them cost-effectively as well as how to create a medium term marketing strategy to

achieve your business goals.
Contact